Whether you are selling your business, your services, a product, an idea, collaboration, or yourself . . . Marketing alone doesn’t bring in the results. Selling – asking for business, reaching out to build relationships – is what brings business through your door.
If you’re not getting the results you want, take a look at what you’re doing: Do you have a process? How are you following up with leads? Are you actively prospecting?
If you think one contact, one email, one phone call is enough to create a customer, you might be surprised to see some Real, HARD Sales Statistics.
Here is some insight into Sales Results that can give you a new perspective on your Sales Efforts.
Ten Surprising Sales and Prospecting Statistics {Source: Josh Lowry}
- Best time to cold call prospects is 4-5 PM; 8-10 AM second; 11AM-2PM worst. Source: KelloggSchool of Business
- Best time to email prospects is 8AM and 3PM. Source: GetResponse
- Eighty percent of sales require five follow-up calls after the first client meeting. Source: Marketing Donut
- Email marketing has two times higher return than cold calling. Source: MarketingSherpa
- It takes an average of eight cold call attempts to reach a prospect. Source: InsideSales.com
- Only 2% of cold calls result in an appointment. Source: Leap Job
- Only 11% of salespeople ask clients for referrals. Source: Dale Carnegie
- Seventy-percent of prospects make purchasing decisions to solve problems. Source: Impact Communications
- Thursday is the best day to prospect; Wednesday is second best; Tuesday is the worst. Source: InsideSales.com
- Top sellers use LinkedIn six or more hours per week. Source: Jill Konrath
Pick one Statistic and build strategic action around using this to your advantage {I’ve highlighted some good starting points in BOLD}.
Until next time, keep kickin’ butt!
—sks
