Are buyers ignoring your calls? Deleting your emails? In a sea of crowded competition, how do you stand out? Every sales person I talk to asks me the same thing, “How do I get buyers to listen to me? I can’t seem to get their attention, a call back or response.” My response is a […]
What is “Audience Development” and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your customers’ worlds, you are being […]
