Browsing twitter and the 10 millionth “women in business” blog, I think my eyeballs might just roll out of my head if I read one more person’s bio about how revolutionary (but yet mind blowingly simple) their marketing plan is for your business.
It seems like 1 out of 10 websites now is dedicated to revealing a system that shows you just how painless and easy it is to fulfill your dreams of making a whopping SIX figure income just tapping away at your keyboard whilst beach-side with the occasional Pina Colada break and following their step-by-step tutorial to almost guaranteed cash flow.
Marketing, Schmarketing. I’m not buying it. At least the “marketing” part of it. You see, the biggest con of all these sites is that they’re not actually teaching you “marketing”. They showing you a singular sales method. A formula, if you will.
And so, should you invest your time and capital in one of these systems, my question for you would be, “What’s next?”
These email flurry campaigns that focus mainly on feel good, fluffy content and opt –in buttons are great for short lived sunshine and daisy campaigns but can really damage your business:
- Your message is unmemorable past this one product/event/service to gain opt ins and turn them into buyers, you have to spray a very wide path with generic content.
- The volume of effort required to gain buyers with this content will have you burned out quickly. People who opt in for the free and fluffy content are—guess what—opting in for EVERYONE’s free and fluffy content.
- While you’re focusing on getting email addresses, your competition is focused on building longer and more loyal relationships&mash;setting the groundwork for engaged partnerships with their clients.
So, as in anything else, use email marketing, opt ins, social media and content marketing as a part of the “strategic mix” for long term growth and survival instead of the “silver bullet” that will invariably leave you tired, weary and out of ammunition.
Until next time . . . keep kickin’ butt!
—sks
