There is a great commercial out now that reminds about what the true meaning of “Selling” should be. It’s a Capital One pitch for their new “Capital One Cafes” – where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy environment, “A welcoming environment...Read More
We’ve seen some amazing examples of leadership, kindness, and compassion from individuals AND from business organizations during the Coronavirus Pandemic. We’ve also seen shady, opportunistic behavior, and businesses price gouging, gobbling up resources, et cetera. Our business behavior matters. Future customers AND future employees will want to know how a business treated its customers, employees,...Read More
What does “Excellent” really look like in today’s Business Development efforts? When talking business development with new sales reps or sellers ramping up their efforts with new Biz Dev commitment, they are often stunned when I share with them the number of touches it might take to reach and compel a prospect to take a...Read More
As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear “selling” and “promoting” themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along with self promotion is paralyzing...Read More