In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with Assessing Your Features From Your Customers’ Perspective. This practice helps you build your selling messages around the variable points that are truly meaningful to your customers. But wait! There’s More!...Read More

Now, in this moment, if you’re not Innovating in your business, your business is dying. Innovation is one word that sums up the need to grow/change/forward progress/anticipate/forecast to meet the needs and actions of the markets/consumers we serve. It’s a buzz word right now but that’s for a reason. Innovate, or die. That’s the age...Read More