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Perspective
Looking through your customer's perspective, Features and Benefits, Value, Sales Process, Selling Messages, Value
How many times have you been “pitched” to or sat in a meeting with someone blathering on about the “Features and Benefits” of their products? I say “blathering” because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what THEY believe are the benefits....
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Lessons from the salamander, Sheila C. Johnson's Four Keys to Business Success
Last week, amid the hustle and bustle of clients and travel plans, I made time to attend the FedEx Executive Women’s Day out at TPC Southwind, at the invitation of my friend and financial planner. I have to admit, I was in the weeds last week and I didn’t do my own due diligence to...
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Take off your blinders, walk around the desk, around the counter and seek outside perspective to improve your business.
When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some REALLY excellent, impactful, inspiring and in my opinion, ACTIONABLE recommendations. I like to close...
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In our business and professional life, sometimes the hardest things for us to grasp is that working harder isn’t always the answer to becoming better. We all get busy “Making the donuts”, servicing customers or accounts and making sure we produce what we’ve promised. However, tomorrow’s orders are never certain, but competition and new obstacles...
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A penguin cannot become a giraffe.
This past weekend, I had the wonderful privilege of speaking at the Lone Star College Women’s Conference in Houston. Great Crowd. Great Content. GREAT Conference. I had the honor of kicking off the day with my topic: GO! Promote Yourself! My objective was to inspire people to “pick themselves” and not wait to be recognized...
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