Enterprise Business –
Sales Directors, VP Sales, VP Operations & Ops Directors, Sales Training & Sales Enablement, Meeting/Conference Planners
>Highly Competitive, Commoditized & Mature Industry.
>Layers of infrastructure, operating in silos.
>Sales Rep effectiveness {ROI} is becoming more challenging.
>Losing Market Share and or Share of Wallet with existing customers.
>Stagnant Growth, Slow Revenue & or Shrinking Margins.
Second Stage Business –
CEO’s, CMO’s, COO’s and Sales Directors
> Highly Competitive, Commoditized & Mature Industry.
>No formal Sales Department.
>No documented Sales Process.
>Not leveraging Technology to connect with Customers or Scale.
>Company founded by Technician, Specialist, Trade/Craft .
>Competition growing rapidly – barriers to entry becoming lower.
Small Business –
Owners, Marketing and or Sales Directors
>Local and Regional central business focus.
>No formal Sales Department.
>No documented Sales Process.
>Not leveraging Technology to connect with Customers or Scale.
>Company founded by Technician, Specialist, Trade/Craft
>Competition growing rapidly – barriers to entry becoming lower
The Evolution of Buyers, Sales, & Selling Professionals:
>Innovation and Evolution are Competitive Advantages.
>Audience Development is Key to Buyer Influence.
>New Integration and Alignment Goals for Sales & Marketing.
>Social Selling is Non-Negotiable.
>Value is a Differentiator.
>Human Connection & Human Behavior are critical to earn Buyer Trust.
>Behavior & Customer Experience combined with Technology = Scale.
>Sales is a Department, Selling is Organizational Mission.
>Reverse Engineer Buying to be better at Selling.
Death to the Status Quo:
>Defending or Preserving the Status Quo will get you Replaced.
>The Status Quo is the enemy of Growth.
>Your Status Quo is Temporary.
>Trust must over come fear, risk and the Status Quo.
>Value can move the Status Quo.
>Complacency kills Morale.
>Employee Apathy kills Revenue.
Seek Extraordinary Results:
>Demand Excellence from yourself and everyone else.
>Set the Standards – then rise above them.
>Push through Fear.
>Failure is Useful, Valuable & Necessary.
>Transcend the Competition: Become a Category of One.
>Be the best YOU.
>Continue to Stretch and Grow as a Human & Professional.
>Elevate those around you.
>Promote YourSELF
You’ve got to build a strong brand content strategy that speaks authentically and directly to your target audience. This is how we build {and constantly refine} ours. It takes thought and planning to build the strategy and then consistency in execution {See more posts about Audience Development and Social Media Strategy to decide which communication methods and channels are best for you}.
[…] To help you get started, you can check out how we built The Selling Agency Content Strategy. […]