By

Shawn Karol Sandy
I’ve found one of the biggest perils for small business, second stage businesses and even sales professionals is a lack of measurement and metrics that quantify their results. It’s an interesting mix of denial and flat out lack of application. “I don’t have the time” or “I don’t want to know the results” or “I...
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Now, in this moment, if you’re not Innovating in your business, your business is dying. Innovation is one word that sums up the need to grow/change/forward progress/anticipate/forecast to meet the needs and actions of the markets/consumers we serve. It’s a buzz word right now but that’s for a reason. Innovate, or die. That’s the age...
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My clients and colleagues through the years groan and moan when I bring up “Role Playing” as practice to deliver their important messages. While I understand their push back— It takes more time. What if I do or say something embarrassing in front of peers? What if I mess up and people think I can’t...
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  You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate your Value to another person or business and Sell it to them . . . That’s a tough pill to swallow. Selling is all at once the most Complex,...
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There are just a few weeks between now and NEXT YEAR! While friends and family, celebrations and personal reflection are all a major part of the end of each year, this is still a critical time for business. Don’t mistake “Winding Down” for rolling over and “Playing Dead”. For Business Owners and Decision Makers, there’s...
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The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. {Yes, that pretty much sums up “selling”} So, it’s no surprise to those of you who know how I feel about improving the way we communicate and sell our ideas that...
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Getting your message across, being heard, being seen . . . it’s pretty tough today as we are bombarded with messages from every direction. What makes your message special? How do you make a great impression? Here are 7 Cool Tools to increase your WOW Factor: Connecting to groups through email? Save yourself some gray...
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Have you ever met someone new and began to think about people that you can connect them to, potential clients, alliances or new markets for them? What do you do with those insights? Why would they listen to you? And, how do you leverage good ideas? I’m often in this situation {purposely} and have created  an...
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When I tell people what The Selling Agency accomplishes, they are usually intrigued and interested from the start, but it’s the last phrase that gets some “Oooooohhhhhh”. The Selling Agency builds Revenue Engines for our clients – fueled by Sales Strategy, Sales Programs, Sales Leadership and Sales Teams.  We focus on Speed to Revenue, Profitability,...
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I’ve had the privilege of meeting and talking with thousands of people over the course of my career in sales, leadership and development. These last several years, as the pieces of The Selling Agency started fitting together and forming in the background of my life, I began a transformation that would ultimately drive me to...
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