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Sales Tools
Why should I listen to you
This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet lately and wanted to explore...
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Desperation Calling!
Last week, I had two instances where sales reps contacted me to try to sell me a product. In both cases, each rep was certain I needed their subscription software. Both of their general sales rational were that other businesses found their product helpful and the features were great and I should sign up today....
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Don't be a Turkey_Gobble up year end sales
Don’t slip into that Turkey Day slump just yet! While friends and family, celebrations, and personal reflection are all a significant part of the end of each year, this is still a critical time for business. For Business Owners and Decision Makers, there’s still much work to be done to make it to the end of the year. They...
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Did you send that lame just checking in email
I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the – “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m just checking in to...
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Tie your shoes and get in the sales game
At a friend’s recommendation a while back, I read a short but poignant book by Jon Gordon: Training Camp, A Fable About Excellence. You may recognize his name from one of his many other books, such as The Energy Bus, The Carpenter, and The Positive Dog. Jon has a gift to take business and life...
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More prequalifying and less guessing in sales
In an interview by Paul Watts for his show Sales Reinvented Podcast he asked me “What’s one thing you wish you knew earlier in your sales career?” My answer: “I wish I would have known to be more hardcore at pre-qualifying.” Yup. Pre-qualifying prospects is critical and when I think of all the thousands of...
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The Kudzu Effect How do your sales messages stand out
Have you ever heard of Kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen Kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You might recognize it as it...
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https://www.linkedin.com/in/shawnsandy/overlay/1539718173424/single-media-viewer/
How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most “clicks” on sales messages – especially cold or following up – are...
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Chasing the One Call Sales Unicorn Myth
What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being ignored by potential customers. For...
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Execute Your Sales Strategy Like A Badass
It’s a brand spanky New Year. As most people are, you’re probably pumped to put the last year behind you. The New Year always feels like a clean slate – full of promise and possibilities. Many of you may have plotted out budgets, planned expenses, or set goals and perhaps cemented your strategies with a...
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