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Communication
A penguin cannot become a giraffe.
This past weekend, I had the wonderful privilege of speaking at the Lone Star College Women’s Conference in Houston. Great Crowd. Great Content. GREAT Conference. I had the honor of kicking off the day with my topic: GO! Promote Yourself! My objective was to inspire people to “pick themselves” and not wait to be recognized...
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Telling is not selling. but Asking is.
The Universe MUST have been “telling” me to write this blog post this week. Surely it is a sign when I look back at my week and can count 1 face to face meeting, 2 phone calls, and 9 {yes NINE} emails – All with Sales Messages intended for me to either buy or take...
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customer journey not just destination - customer service - sales process
Ever hear “It’s about the Journey, not just the Destination.” Though the “Destination” for customers – obtaining a desired product or service – can bring about its own euphoria, pleasure or satisfaction, customers {or patients, clients, even employees} look for clues and build expectations about how they’ll feel about their purchase by what they experience...
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Priority Dilution - There just aren't enough hours in the day to do the important stuff
These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: “I just don’t have enough hours in the day.” It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so then we add things to...
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There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for your interview: *67% of a...
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When you preach “Process, Automate, Organize and Measure” to scale and grow your business, you had better Walk the Talk. So, I’d like to peel back the curtain and share some of my favorite business tools that help me Buy Back Time Measure Productivity Get Focused Get Organized Here is this Quarter’s Organization Hacks and...
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My clients and colleagues through the years groan and moan when I bring up “Role Playing” as practice to deliver their important messages. While I understand their push back— It takes more time. What if I do or say something embarrassing in front of peers? What if I mess up and people think I can’t...
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  You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate your Value to another person or business and Sell it to them . . . That’s a tough pill to swallow. Selling is all at once the most Complex,...
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The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. {Yes, that pretty much sums up “selling”} So, it’s no surprise to those of you who know how I feel about improving the way we communicate and sell our ideas that...
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In the last blog I asked you if you had a Strategy to grow your business and after making you feel a little queasy, I promised to help you out with 4 steps to Building an Effective Sales Strategy. Selling more is a Sales Strategy and Planning and Executing, Measuring and Accountability is the only way you purposefully sell more....
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