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Communication
Shame in your email game: 5 top email blunders of small busiiness
“Opt In” or “Subscribe Here” . . . we have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten {and also written} rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address....
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99 BLOGS LATER - 3 lessons learned
This week marks the 100th blog post in The Pipeline. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the BEST and most important strategy I have implemented in my business. Committing...
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4 Keys To Earning Customers: Better Blogging, Emails & Social Media
**CAUTION: Painful #TruthBomb below** Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging your top prospects? Ouch. We can...
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It’s financially detrimental when you make “Sales” an afterthought in your business.
I’ve heard every conceivable combination of titles and explanations that dance around the inevitable conclusion that a person is SELLING something. Give me a title, a business, any role, and I can tell you what they are selling: HR Director—Sells employee buy in, job satisfaction, order and processes Nail Artist—Sells unique self expression, personal style...
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What do Monkeys have to do with Relationship Selling?
What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here . . . In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating from the...
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what matters to buyers
In the last post, we talked about how to make your sales presentations better – improving the focus of the content and delivery. This week, using more examples from our clients, we present a more specific context of your proposals – a mistake that’s made quite often when we listen to sales pitches which is...
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Seems like a weird question I’d ask in a “professional” setting, right? I mean, unless you’re a 3 year old or a perhaps an inebriated frat pledge at a Toga party {do they still have those?} you’ve probably never walked out the door without your pants. But perhaps you’re doing it Metaphorically, every day. I...
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What do you and your business stand for? Why should I get to know you? Why would I accept your meeting invitation or connection request? What value do you bring to my network? What do you excel at? Who have you worked with before? What results do you produce? Will I like working with you?...
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Are you struggling with how Social Media can work for your business? It’s hard to exactly measure the Return on Investment of Social Media but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using Social Media to bring your customers closer to you, guess...
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Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow – talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an account and login to...
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