Ever hear “It’s about the Journey, not just the Destination.” Though the “Destination” for customers – obtaining a desired product or service – can bring about its own euphoria, pleasure or satisfaction, customers {or patients, clients, even employees} look for clues and build expectations about how they’ll feel about their purchase by what they experience...Read More
Whether you are selling your business, your services, a product, an idea, collaboration, or yourself . . . Marketing alone doesn’t bring in the results. Selling – asking for business, reaching out to build relationships – is what brings business through your door. If you’re not getting the results you want, take a look at what...Read More
These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: “I just don’t have enough hours in the day.” It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so then we add things to...Read More
If you’re not happy with where you are, you commit to change, right? But where are you putting your commitment? Are you committing to the results or to the CHANGES that get you to the results? A wise Sales Director once told his team,Read More
There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for your interview: *67% of a...Read More
How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How much time are you spending...Read More
When you preach “Process, Automate, Organize and Measure” to scale and grow your business, you had better Walk the Talk. So, I’d like to peel back the curtain and share some of my favorite business tools that help me Buy Back Time Measure Productivity Get Focused Get Organized Here is this Quarter’s Organization Hacks and...Read More
I’ve found one of the biggest perils for small business, second stage businesses and even sales professionals is a lack of measurement and metrics that quantify their results. It’s an interesting mix of denial and flat out lack of application. “I don’t have the time” or “I don’t want to know the results” or “I...Read More
My clients and colleagues through the years groan and moan when I bring up “Role Playing” as practice to deliver their important messages. While I understand their push back— It takes more time. What if I do or say something embarrassing in front of peers? What if I mess up and people think I can’t...Read More
You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate your Value to another person or business and Sell it to them . . . That’s a tough pill to swallow. Selling is all at once the most Complex,...Read More