What is “Audience Development” and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your customers’ worlds, you are being...Read More

Is it hot in here? Or maybe that’s the heat of competition you’re feeling. You’re sweating at the cheaper, faster, bigger or slicker new kids on the block, trying to eat away at your market share and customers, clients or donors. All Selling Agency clients bring up “The Competition” in the first few minutes of...Read More

Buckle up, Cowboys and Cowgirls. If you’re still selling like it’s 1979 or even 1999, you’re in for a rough ride. There is a new Sheriff in town. Her name is “The Buyer” and she’s got bigger guns and is quicker on the draw, dropping sellers with old tired sales techniques faster than you can...Read More

Sellers have traditionally focused on buyers’ price and budget as their biggest obstacles. Guess what, your first {and sometimes biggest} hurdle is Time. On any given day, the average person makes thousand of decisions – both consciously and in “auto-pilot” mode. We make over 200 decisions every day just about FOOD! {Pancakes, French Toast, or...Read More