Are you struggling with how Social Media can work for your business? It’s hard to exactly measure the Return on Investment of Social Media but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using Social Media to bring your customers closer to you, guess...Read More
For years, to become better at Sales and Selling, sales people and business owners have focused on closing techniques or perfecting their pitch and offers. With the big flip in control of the sales process transferring to the buyer, in order to become better at selling now, we must study what factors influence how and...Read More
What is “Audience Development” and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your customers’ worlds, you are being...Read More
Is it hot in here? Or maybe that’s the heat of competition you’re feeling. You’re sweating at the cheaper, faster, bigger or slicker new kids on the block, trying to eat away at your market share and customers, clients or donors. All Selling Agency clients bring up “The Competition” in the first few minutes of...Read More
Buckle up, Cowboys and Cowgirls. If you’re still selling like it’s 1979 or even 1999, you’re in for a rough ride. There is a new Sheriff in town. Her name is “The Buyer” and she’s got bigger guns and is quicker on the draw, dropping sellers with old tired sales techniques faster than you can...Read More
“Next Year” is just a few weeks away. Right about now, you’re decking the halls and putting on party pants to spend special time with friends and family but don’t throw away the rest of this year yet! Now is a great time to lay out your strategy so you can hit the ground running...Read More
In our experience working with businesses in all different industries at different stages – from small businesses, to mid sized business and even enterprise organizations, we’ve found one particular place where most Businesses and Sales Professionals are lacking: A real, actionable Sales Strategy to grow their business. Business Development is usually the first thing that...Read More
As you get busy putting the finishing touches on this year and planning for the next, it’s easy to get lost in the numbers. Yes, it’s critical to measure wins, losses, margins and profits so you can build budgets and projections, but don’t forget to spend some time planning the sales messages you’ll communicate to...Read More
How are you getting in front of your Target Audience? Do they know your expertise and value? Did you see what we did there? We didn’t say “customers” or “prospects” we used “Audience”. Because if you ONLY speak to whom you think will BUY from you, you’re missing the boat on advocates, influencers, donors, supporters and...Read More
