Why does the sales profession get a bad rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is it because we think they’re...Read More

How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most “clicks” on sales messages – especially cold or following up – are...Read More

There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for your interview: *67% of a...Read More