When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really sure we need someone to...Read More
What would you expect from Ivy League MBA students when it comes to selling? A while back, I had a really cool privilege to offer a sales coaching session to Harvard MBA students! Harvard’s School of Business created an extensive buyer/seller scenario for their students which culminated in a role play where students each took...Read More
Why do we love toddlers and small humans in weddings? It’s not because ring bearers and flower girls perfectly execute their duties with the style and panache of professionals. It’s because, in spite of rehearsals, practices and coaching, we know that they are a wild card and are capable of melting down, going off course...Read More
My husband sent me this email earlier this week. He’s such a good sport. I truly think he may listen to what I say about sales and selling and I’m convinced he may even read my blog posts. He knew he had an example of a #SalesFail. A case study of what NOT to do...Read More
There’s a certain comfort zone and preference most people have with the term “Marketing” versus “Selling”. Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a little sweaty or anxious? Selling...Read More
“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach to interviewing witnesses, sometimes I feel like I’m meeting a live “Joe Friday” when I’m approached by someone trying to sell me a product. No context, no perspective or relevance...Read More
We’re pretty outspoken in The Selling Agency about how we feel when it comes to the big Capabilities and Features dance that most sales people and sales messages lead with when they get in front of prospects. Being a professional – Sales Person, or otherwise – demands that we be more effective and more relevant...Read More
A couple of years ago, I had a big meeting. A really great prospect for whom I had finally found the right opening accepted a request to meet to talk about his problems and my potential solution. Getting ready that morning, I put on my favorite suit. You know the one, THE suit, that makes ya feel good,...Read More