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Communication
Book Report The Selling Agency Summer Reading List
Back to School. Depending on your age and child rearing status, these three words may be cheers to your ears or bring tears to your eyes. Me, I’m slightly more of the “tears” camp as I feel the dread of all the homework, projects, and general busy-ness of the school year creep up on me...
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Marketing, Selling, Messages, Communication, Sales Process, Prospecting, Small Business, Growth, Value, Email, Social Media, Social Selling, LinkedIn, Results, Business Owners
Watching the sales activity of several sales teams lately, I have come to the conclusion that these teams are truly confused about the differences between MARKETING and SELLING. I work with many small businesses where the business owner and/or the small sales teams sell and there is often NOT a marketing department within the company....
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Mastering communication, Communication, Emotional Intelligence, Response, Evoke, Persuasive, Opportunities, Selling, Business, Leadership
As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these Presidential Candidates are masterful in their communication and the response...
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Are you making the best first impressions? You need talk tracks
A while back, we participated in a great business expo hosted by the local chamber. At The Selling Agency booth, we asked people to “Give us their best pitch” about their business. And . . . we offered to record it for them and email them the sound bites. There was a specific point to asking...
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Rock Resolutions - business - plans - that - work
Last week, part 1 of Rocking Your Resolution, we talked about how most Resolutions die a quick and sad death – like a fruit fly circling a banana. WHY? Well there are many reasons, but you can break it down into two main reasons most resolutions fail: 1) You make the wrong resolution 2) You don’t...
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Sell to Real People
If you’re looking for great competitive advantage in your selling efforts, this practice will help you convert more prospects to customers and attract your ideal buyers: Sell to REAL PEOPLE, not ROBOTS. Seems kind of obvious, right? But in our zeal to mechanize the sale process so we can pave the road to riches ....
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99 BLOGS LATER - 3 lessons learned
This week marks the 100th blog post in The Pipeline. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the BEST and most important strategy I have implemented in my business. Committing...
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4 Keys To Earning Customers: Better Blogging, Emails & Social Media
**CAUTION: Painful #TruthBomb below** Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging your top prospects? Ouch. We can...
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Seems like a weird question I’d ask in a “professional” setting, right? I mean, unless you’re a 3 year old or a perhaps an inebriated frat pledge at a Toga party {do they still have those?} you’ve probably never walked out the door without your pants. But perhaps you’re doing it Metaphorically, every day. I...
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Is it hot in here? Or maybe that’s the heat of competition you’re feeling. You’re sweating at the cheaper, faster, bigger or slicker new kids on the block, trying to eat away at your market share and customers, clients or donors. All Selling Agency clients bring up “The Competition” in the first few minutes of...
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