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Communication
Buckle up, Cowboys and Cowgirls. If you’re still selling like it’s 1979 or even 1999, you’re in for a rough ride. There is a new Sheriff in town. Her name is “The Buyer” and she’s got bigger guns and is quicker on the draw, dropping sellers with old tired sales techniques faster than you can...
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Sellers have traditionally focused on buyers’ price and budget as their biggest obstacles. Guess what, your first {and sometimes biggest} hurdle is Time. On any given day, the average person makes thousand of decisions – both consciously and in “auto-pilot” mode. We make over 200 decisions every day just about FOOD! {Pancakes, French Toast, or...
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With several Sales Kick Off meetings on the books for this first quarter, we have a lot of “Selling” talk going on in our office as we develop content, slides and breakout sessions. The one thing we’re NOT talking about in our Sales Kick Off meetings: Sales Techniques. Selling has never been about Technique ....
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As you get busy putting the finishing touches on this year and planning for the next, it’s easy to get lost in the numbers. Yes, it’s critical to measure wins, losses, margins and profits so you can build budgets and projections, but don’t forget to spend some time planning the sales messages you’ll communicate to...
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Since many of our clients at The Selling Agency are working feverishly to build their Selling Organization around meeting the Modern Consumer, we often coach them on the tools and resources that can best help them leverage low investment technology that brings high returns and allows them to scale their time and resources. Meet our...
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One of the most amazing benefits Technology has delivered to consumers is the function of “immediacy” and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a presentation, host a webinar and...
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About 10 years ago, I uncovered a Super Ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story to demonstrate this method. It...
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What’s your title? Are you the owner, the manager, the producer, the seller, the buyer, the coordinator? No matter if you’re the CEO or the CSR {Customer Service Representative}, a Solopreneur or Sales Rep at a Fortune 500 company, you are undoubtedly experiencing the rapid shift running through businesses like wildfire today that is called...
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There are a LOT of articles swirling around us on LinkedIn, Twitter and Facebook about the traits of successful people—what they eat for breakfast, how much they exercise, what kind of vacations they take . . . but what do successful people DO to become more successful? This list is a good start for Anyone...
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In the previous post, we outlined the 4 Stories Your Business Must Share and promised to give you some help this week on building YOUR Key Business Stories. Stories are how we connect and relate to people and with all our various media and communication channels, knowing how to craft a compelling story is more...
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