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Content Marketing
The Kudzu Effect How do your sales messages stand out
Have you ever heard of Kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen Kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You might recognize it as it...
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What's on your sales summer reading list?
I love stacking up my summer reading list. Whether it’s an audiobook I listen to while driving or a good old paperback page-turner that gets covered with sea salt and sand, I’m planning my list as Memorial Day and Summer is right around the corner. What’s on this year’s list? A mix of business, skill...
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Shame in your email game: 5 top email blunders of small busiiness
“Opt In” or “Subscribe Here” . . . we have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten {and also written} rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address....
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