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Cash Flow Crisis_Small Business_Sales Process_Sales Strategy_Stop Winging It
You can say it in many ways. You can define it in many terms – from the technical to blunt: CASH FLOW is KING for small business. The ability to survive and the opportunity to thrive for a small business both hinge on access to available cash. Surviving means you have the necessary cash to...
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Value Conversations-Customer Value-Small Business-Selling-Sales
As progressive sales practitioners we work hard to get our clients focus on articulating and demonstrating their value to earn more sales. Recently, a business owner I’ve met several times, let’s call him Mr. Discouraged, approached me at an event and he said to me, “Look, I read your blogs and I’ve been doing this...
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Fear and Rejection: Overcome Business Rejection
  When was your first or most impressive blow of rejection? Was it being picked last for kickball? Denied by your crush for a date to prom? Not getting in to your first choice college? Or losing a job to a more qualified candidate? Most of us have complicated and powerful associations with rejection that...
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99 BLOGS LATER - 3 lessons learned
This week marks the 100th blog post in The Pipeline. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the BEST and most important strategy I have implemented in my business. Committing...
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prevent unhappy customers in your business
We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “At Bats” for our customers and readers because if you bring the right product to the right people at the right time and demonstrate your...
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4 Keys To Earning Customers: Better Blogging, Emails & Social Media
**CAUTION: Painful #TruthBomb below** Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging your top prospects? Ouch. We can...
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It’s financially detrimental when you make “Sales” an afterthought in your business.
I’ve heard every conceivable combination of titles and explanations that dance around the inevitable conclusion that a person is SELLING something. Give me a title, a business, any role, and I can tell you what they are selling: HR Director—Sells employee buy in, job satisfaction, order and processes Nail Artist—Sells unique self expression, personal style...
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Fear is the biggest obstacle standing between us and our objectives – earning promotions, sales or customers.
As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear “selling” and “promoting” themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along with self promotion is paralyzing...
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Entrepreneurs must be relevant and compelling to their audience to have a winning pitch.
Last week I attended a fantastic entrepreneur conference in Nashville, 3686South, hosted by Launch Tennessee. The conference was full of innovative, bright, and energetic entrepreneurs, tech incubator talent, sponsors, and investors. Let me just give you a brief rundown of what made this 2+ day event so special—because you’re going to want to be there...
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Are you struggling with how Social Media can work for your business? It’s hard to exactly measure the Return on Investment of Social Media but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using Social Media to bring your customers closer to you, guess...
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