What’s the biggest hurdle you face when selling to someone? Well, other than getting their initial attention and time in front of them, your biggest hurdle is building credibility and ultimately trust. Trust isn’t cheap. Credibility can’t be faked. And honestly, many buyers put you at arm’s length at the beginning of your relationship because...Read More

Are you waiting for someone else to take the reins of Leadership?  If you need a helluva compelling reason to take charge here and today, here’s to inspiring you: There’s a reason the former proper noun, “Google” is now listed as a “transitive verb”, according to Webster’s Dictionary. Customers are not just vetting the specs...Read More