There’s a certain comfort zone and preference most people have with the term “Marketing” versus “Selling”. Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a little sweaty or anxious? Selling...Read More

About 10 years ago, I uncovered a Super Ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story to demonstrate this method. It...Read More

There’s a big discussion happening out in the business world about Employee Engagement: the emotional commitment an employee has to the organization and achieving its targeted goals. Employee engagement is the cornerstone for our building block “Culture” when The Selling Agency is called in to a business to build a Selling Organization {Directing all resources...Read More

Have you ever tried to buy something and “abandoned ship” or, cart, because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing a sale. We get really...Read More

The Universe MUST have been “telling” me to write this blog post this week. Surely it is a sign when I look back at my week and can count 1 face to face meeting, 2 phone calls, and 9 {yes NINE} emails – All with Sales Messages intended for me to either buy or take...Read More

Ever hear “It’s about the Journey, not just the Destination.” Though the “Destination” for customers – obtaining a desired product or service – can bring about its own euphoria, pleasure or satisfaction, customers {or patients, clients, even employees} look for clues and build expectations about how they’ll feel about their purchase by what they experience...Read More

The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. {Yes, that pretty much sums up “selling”} So, it’s no surprise to those of you who know how I feel about improving the way we communicate and sell our ideas that...Read More