I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions – big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to – rather, they are small, natural communications...Read More

I’ve always thought the term “Sales” was a bit of a misnomer. People say I’m in “Sales.” It’s a noun, which is the result, not the action, which is different than how “Marketing” is presented – as a verb. From a psychological frame of reference, I try to use “Selling” as often as possible to...Read More

It’s presumptuous to think that your customers don’t already have a solution for the service or product you provide. Perhaps presumptuous isn’t the right word. “Naive” maybe? Of course, they already use someone else. Their need doesn’t usually fall into YOUR lap unless you’re strictly an inbound rep responding to inquiries or leads – which...Read More

I often joke about tattoos I would get – if I were the tattoo-ing sort. There are 5 or 6 phrases I use so regularly. They’re soundbites that are recurring in most of our training sessions – that after a while, my sellers can repeat them back to me like audience members that know the...Read More

As sellers, aren’t we always looking for an easier way to talk to buyers? We’re looking for easier conversations. Looking for ways to relate and be relevant to our customers. We’re trying to find ways to make people WANT to listen to us amongst the crowded field of our competition and the thousands of messages...Read More

If you’re looking for great competitive advantage in your selling efforts, this practice will help you convert more prospects to customers and attract your ideal buyers: Sell to REAL PEOPLE, not ROBOTS. Seems kind of obvious, right? But in our zeal to mechanize the sale process so we can pave the road to riches ....Read More

Selling to the small or mid sized business owner? That’s about as easy as pinning Jell-O to a wall, right? Business owners have 4,329 priorities in front of YOU, so how does a Sales Pro sell to the Small and Mid Sized Business? With the sheer volume of opportunities—Small and Mid Sized business owners {SMB}—represent...Read More

Sellers have traditionally focused on buyers’ price and budget as their biggest obstacles. Guess what, your first {and sometimes biggest} hurdle is Time. On any given day, the average person makes thousand of decisions – both consciously and in “auto-pilot” mode. We make over 200 decisions every day just about FOOD! {Pancakes, French Toast, or...Read More

How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How much time are you spending...Read More