There is no shortage of advice on business – building it, running it, growing it {ah, ahem hence, our blog}. Much of the wisdom we hear doesn’t resonate with us right away – perhaps not until we’re in circumstances that give it context. But most everyone has those one or two pieces of life changing...Read More

How are you getting in front of your Target Audience? Do they know your expertise and value? Did you see what we did there? We didn’t say “customers” or “prospects” we used “Audience”. Because if you ONLY speak to whom you think will BUY from you, you’re missing the boat on advocates, influencers, donors, supporters and...Read More

We write a lot here about Selling – Selling Best Practices, Selling Value, Sales Strategy . . . but we’re not just speaking to the “Sales Reps”. If you’ve got a business, YOU are in Sales {and that goes for Non Profits too}. When we’re asked to come in to a business it’s usually because...Read More

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? {As opposed to losing business to Apathy – that’s for another blog.} Whether my product was Flowers, Print on Paper, Business Cards, Office Space or Consulting Services,...Read More

A couple of years ago, I had a big meeting. A really great prospect for whom I had finally found the right opening accepted a request to meet to talk about his problems and my potential solution. Getting ready that morning, I put on my favorite suit. You know the one, THE suit, that makes ya feel good,...Read More