Have you ever tried to buy something and “abandoned ship” or, cart, because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing a sale. We get really...Read More

Ever hear “It’s about the Journey, not just the Destination.” Though the “Destination” for customers – obtaining a desired product or service – can bring about its own euphoria, pleasure or satisfaction, customers {or patients, clients, even employees} look for clues and build expectations about how they’ll feel about their purchase by what they experience...Read More

  You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate your Value to another person or business and Sell it to them . . . That’s a tough pill to swallow. Selling is all at once the most Complex,...Read More