In getting to the business “promise land” – profit and growth, success isn’t always a perfectly pristine theory translated into a formula. Success is tough and dirty work, sometimes even ugly. This week, I had to share a fascinating series of books {and short but insightful blogs} by Roy Osing: BE DiFFERENT or be dead...Read More
We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “At Bats” for our customers and readers because if you bring the right product to the right people at the right time and demonstrate your...Read More
I’ve heard every conceivable combination of titles and explanations that dance around the inevitable conclusion that a person is SELLING something. Give me a title, a business, any role, and I can tell you what they are selling: HR Director—Sells employee buy in, job satisfaction, order and processes Nail Artist—Sells unique self expression, personal style...Read More
What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here . . . In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating from the...Read More
As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear “selling” and “promoting” themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along with self promotion is paralyzing...Read More
There is no shortage of advice on business – building it, running it, growing it {ah, ahem hence, our blog}. Much of the wisdom we hear doesn’t resonate with us right away – perhaps not until we’re in circumstances that give it context. But most everyone has those one or two pieces of life changing...Read More
This week I had the privilege of something pretty special. I was invited to participate as an advisor for the St. Jude Postdoctoral Fellows professional development day program hosted at my Alma Mater, Christian Brothers University. We are so fortunate to have St. Jude Children’s Research hospital right here in our own backyard funding and...Read More
Why are you in business? The answers for each person might vary from deeply personal motivation such as “To create jobs for veterans“, “To be my own boss” or in my case, “It’s my calling, this is bigger than me, I HAD to build this business.” Most people start or build businesses because of a...Read More
I told a story yesterday about the process of how I named my consulting firm, “The Selling Agency”. This came from excellent feedback {EVERYONE needs outside perspective} from a really smarty pants colleague who pushed me to really focus on what the experience, core competencies and key deliverables would be for my clients: Quickly closing...Read More
Selling to the small or mid sized business owner? That’s about as easy as pinning Jell-O to a wall, right? Business owners have 4,329 priorities in front of YOU, so how does a Sales Pro sell to the Small and Mid Sized Business? With the sheer volume of opportunities—Small and Mid Sized business owners {SMB}—represent...Read More