In the previous post, we outlined the 4 Stories Your Business Must Share and promised to give you some help this week on building YOUR Key Business Stories. Stories are how we connect and relate to people and with all our various media and communication channels, knowing how to craft a compelling story is more...Read More
When was the last time you heard a great story? Did you throw your head back and laugh? Wipe a little tear from your eye? Remember when you had that similar experience? Stories are the heart of how we communicate. Movies, TV Shows, Books, Songs – we love to relate to each other through shared...Read More
We write a lot here about Selling – Selling Best Practices, Selling Value, Sales Strategy . . . but we’re not just speaking to the “Sales Reps”. If you’ve got a business, YOU are in Sales {and that goes for Non Profits too}. When we’re asked to come in to a business it’s usually because...Read More
This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on the spot. I asked Jane...Read More
Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? {As opposed to losing business to Apathy – that’s for another blog.} Whether my product was Flowers, Print on Paper, Business Cards, Office Space or Consulting Services,...Read More
We’re pretty outspoken in The Selling Agency about how we feel when it comes to the big Capabilities and Features dance that most sales people and sales messages lead with when they get in front of prospects. Being a professional – Sales Person, or otherwise – demands that we be more effective and more relevant...Read More
Many of our clients are in the early stages of Sales Team development as part of their growth strategy. It’s painful, growth is, but investing in building the resources, processes and skills of the Sales Program, puts them on track to seriously scale their business. Teaching new sales people to leverage their own skill sets...Read More
It’s seems logical to think – if you’re a Business Owner or a Sales Rep – that the only performance metric that matters is the “End Result”. Did you meet your numbers? Or did you fall short? You got in the car and drove and either made it to your destination or didn’t. The final...Read More
The Universe MUST have been “telling” me to write this blog post this week. Surely it is a sign when I look back at my week and can count 1 face to face meeting, 2 phone calls, and 9 {yes NINE} emails – All with Sales Messages intended for me to either buy or take...Read More
Whether you are selling your business, your services, a product, an idea, collaboration, or yourself . . . Marketing alone doesn’t bring in the results. Selling – asking for business, reaching out to build relationships – is what brings business through your door. If you’re not getting the results you want, take a look at what...Read More
