There’s a big discussion happening out in the business world about Employee Engagement: the emotional commitment an employee has to the organization and achieving its targeted goals. Employee engagement is the cornerstone for our building block “Culture” when The Selling Agency is called in to a business to build a Selling Organization {Directing all resources...Read More

Last week, visiting my husband’s office, I was making small talk with one of his patients in the waiting area and discovered she worked for an attorney. I mentioned that sometimes my clients need some legal guidance and asked what their practice specialized in. Her response was “We do mortgages and some of the partners...Read More

Ever hear “It’s about the Journey, not just the Destination.” Though the “Destination” for customers – obtaining a desired product or service – can bring about its own euphoria, pleasure or satisfaction, customers {or patients, clients, even employees} look for clues and build expectations about how they’ll feel about their purchase by what they experience...Read More

There are just a few weeks between now and NEXT YEAR! While friends and family, celebrations and personal reflection are all a major part of the end of each year, this is still a critical time for business. Don’t mistake “Winding Down” for rolling over and “Playing Dead”. For Business Owners and Decision Makers, there’s...Read More

The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. {Yes, that pretty much sums up “selling”} So, it’s no surprise to those of you who know how I feel about improving the way we communicate and sell our ideas that...Read More

Are you waiting for someone else to take the reins of Leadership?  If you need a helluva compelling reason to take charge here and today, here’s to inspiring you: There’s a reason the former proper noun, “Google” is now listed as a “transitive verb”, according to Webster’s Dictionary. Customers are not just vetting the specs...Read More

Outside elements, personalities, bias, preferences, mistakes—these forces that impact business decisions cannot be compartmentalized and made without experiencing the application of external forces. So why do corporations still operate in departmental silos that stifle creativity, efficiency, productivity and profitability? As it turns out, no, no one ever asked me. However, I’ve turned every organization I’ve...Read More