How are you getting in front of your Target Audience? Do they know your expertise and value? Did you see what we did there? We didn’t say “customers” or “prospects” we used “Audience”. Because if you ONLY speak to whom you think will BUY from you, you’re missing the boat on advocates, influencers, donors, supporters and...Read More

Have you ever had a chat with someone and you walked away with your “Spidey Sense” screaming that the conversation and/or the person was completely full of it? Or did you have the feeling that what they “said” was not in alignment with their intentions or actions? I call that “Liar, Liar, Pants on Fire”...Read More

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of ONE, it can be lonely trying to forge new paths. No one can share your burdens directly – even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and wrong turns before...Read More

One of the most amazing benefits Technology has delivered to consumers is the function of “immediacy” and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a presentation, host a webinar and...Read More

Everyone is talking about transparency—from the NFL to Corporate policies, to your love life and relationships, being Transparent is not new but receiving increased importance when we factor it in our equation of Trust. With access to nearly unlimited information on products, services, companies and people, information is no longer the key of the seller...Read More

About 10 years ago, I uncovered a Super Ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story to demonstrate this method. It...Read More

There’s a big discussion happening out in the business world about Employee Engagement: the emotional commitment an employee has to the organization and achieving its targeted goals. Employee engagement is the cornerstone for our building block “Culture” when The Selling Agency is called in to a business to build a Selling Organization {Directing all resources...Read More

Last week, visiting my husband’s office, I was making small talk with one of his patients in the waiting area and discovered she worked for an attorney. I mentioned that sometimes my clients need some legal guidance and asked what their practice specialized in. Her response was “We do mortgages and some of the partners...Read More

There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for your interview: *67% of a...Read More

The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. {Yes, that pretty much sums up “selling”} So, it’s no surprise to those of you who know how I feel about improving the way we communicate and sell our ideas that...Read More