Let’s talk about your sales and profit margins. How effective do you think your Sales and/or Marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If you don’t know your conversion...Read More

Our clients are usually classified as “Small Business” – though I absolutely DESPISE that term. The US economy is POWERED by Small Business! In fact, as of the 2010 census, Small Businesses make up to 99.7% of Employer Firms in this country (a “Small Business” is defined as having less than 500 employees). Yeah –...Read More

If you asked 10 Sales Pros what their primary goal would be, you’d predictably get some variation of, “Close more deals,” or “Grow revenue,” or “Make my quota and bonus.” I like the “eye on the prize” mentality but question those answers as goals. They are outcomes. They are results. Similar to the name of...Read More

One phrase that I hear often from sellers and businesses when they describe their offers really makes me cringe. I hear it a lot from sellers trying to paint a broad picture to capture as much potential business as possible. Yeah, I get crunchy when I hear, “We’re a One-Stop-Shop for all your needs.” Yikes....Read More

We’re very close to Thanksgiving and all those Holiday traditions that signal the slowdown of business and preparation for the next year. I know you’re thinking Cranberry Sauce and Mashed Potatoes but hold up – there’s still some really important work to do! This time of year, I’m usually writing about year-end strategies to keep...Read More

Have you ever done the “Sales Walk of Shame” back to your car in the parking lot after realizing you just lost a sale and thought, “What in the world happened?” You didn’t see that coming. You thought things were looking good for you. Your buyer said things were going well. But somewhere along the...Read More

Here is another one of those blogs where the Universe has conspired to bring a topic to light. I’ve been on a campaign to move sellers from their Intuitive behaviors to intentional actions. We do so many things naturally, in the course of selling, like building relationships, asking questions, responding . . . but often,...Read More

It’s 4th quarter – the time when sales teams are looking at closing the gap on their goals and where they are year-to-date. For some of you, you’re okay and on track. Good for you on managing your pipeline, developing new business, or “crushing it” this year. For many of you, this is a panic...Read More

Right about this time of year, my husband gets a bit giddy and you’ll hear him humming, “It’s the most wonderful time of the year.” No, he’s not an early Christmas shopper . . . his glee is boiling over because it’s FOOTBALL SEASON again! Between now and pretty much the Super Bowl, there are...Read More

I often joke about tattoos I would get – if I were the tattoo-ing sort. There are 5 or 6 phrases I use so regularly. They’re soundbites that are recurring in most of our training sessions – that after a while, my sellers can repeat them back to me like audience members that know the...Read More