In an interview by Paul Watts for his show Sales Reinvented Podcast he asked me “What’s one thing you wish you knew earlier in your sales career?” My answer: “I wish I would have known to be more hardcore at pre-qualifying.” Yup. Pre-qualifying prospects is critical and when I think of all the thousands of...Read More

I helped a friend out a few weeks ago. She has built a team of salespeople underneath her in a business that sells global products made by artisans paid fair wages and the organization commits the profits heavily to humanitarian efforts around the world as well. Her team members are NOT professionally trained salespeople, yet,...Read More

Let’s talk about your sales and profit margins. How effective do you think your Sales and/or Marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If you don’t know your conversion...Read More

What is your conversion rate and why is this little number such an important indicator of your company’s performance and health? In the big picture, understanding your conversion rate helps you know exactly how much it costs you to gain a new customer. This can help you plan your budgets and determine your pricing and...Read More

When one of our clients asks us to work with their sales team on revenue growth, we first conduct some interviews of the sales people and ask, “What do you need to do your job better?” they usually answer with one of these two responses: “More aggressive pricing” and “More new leads” The first answer...Read More

This week marks the start of the last quarter of the year for most businesses. There are holidays, parties, vacations and lots of fun to be had between now and 2016 but don’t think that letting off the gas now and coasting is going to get set you up to grow and compete next year....Read More

How are you getting in front of your Target Audience? Do they know your expertise and value? Did you see what we did there? We didn’t say “customers” or “prospects” we used “Audience”. Because if you ONLY speak to whom you think will BUY from you, you’re missing the boat on advocates, influencers, donors, supporters and...Read More

It’s seems logical to think – if you’re a Business Owner or a Sales Rep – that the only performance metric that matters is the “End Result”. Did you meet your numbers? Or did you fall short? You got in the car and drove and either made it to your destination or didn’t. The final...Read More